Posts Tagged ‘Maria Popova’


Redeem this review

August 21, 2011

A completely worthless article: Maria Popova’s review of Brain Culture: Neuroscience and Popular Media:

Phrenology ChartWhat makes Thornton’s take most compelling is the lucidity with which she approaches exactly what we know and don’t know about the brain. Every day, we’re bombarded with exponentially replicating headlines about new “sciences” like neuromarketing, which, despite the enormous budgets poured into them by the world’s shortcut-hungry Fortune 500, remain the phrenology of our time, a tragic manifestation of the disconnect between how much we want to manipulate the brain and how little we actually know about its intricately connected, non-compartmentalizable functions.

Creative writers: Redeem this book review.