What’s in a name, other than a title?

March 26, 2009

Can’t really figure the relevance of this article, other than maybe the “news” organization publishing it might have some vested interest in the house that’s publishing the book. It’s basically an advertisement, but publicity is publicity and in the publishing world it’s all about visibility. Regardless, it does speak well of the business savvy of author Joanna Smith Rakoff:

From The New York Observer‘s Leon Neyfakh:

Joanna Smith Rakoff had just turned in a major set of rewrites on her novel, Brooklyn, when her editor at Scribner broke the news to her over dinner that she would have to change its title. It seemed that Irish novelist Colm Tóibín, a Scribner author since 2000 who has been twice short-listed for the Booker Prize, wanted to use it for his forthcoming book, which was scheduled to come out this spring, just a month after Ms. Rakoff’s.

Would the young debut novelist mind terribly getting out of the way?

>>Read the entire piece here



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